Posted today
Top Secret/SCI
Mid Level Career (5+ yrs experience)
Unspecified
Visual and Creative
Macdill AFB, FL (On-Site/Office)
Public Affairs Specialist
Job Location: MacDill AFB, FL
Duties/Responsibilities:
The Public Affairs Specialist working in the U.S. Special Operations Command (SOCOM) is responsible for planning, developing, and executing internal communication strategies that effectively disseminate information to SOCOM personnel and other internal and external stakeholders. The PA specialist will play a key role in the creation, layout, editing, and production of SOCOM’s flagship publications. This position requires a blend of traditional public affairs expertise, strong editorial skills, content creation knowledge, and internal and external communications with an emphasis on strategic messaging tailored to a large, diverse, and highly specialized audience. The specialist will work within the Public Affairs team to ensure that content is accurate, engaging, and aligned with military standards and messaging goals.
Key Responsibilities:
Command Information Strategy Development
- Develop, implement, and manage SOCOM’s internal communication strategy to ensure clear, consistent, and timely dissemination of information within the command
- Coordinate with USSOCOM staff to ensure internal messaging aligns with the command’s objectives, priorities, and operational requirements
- Advise leadership on communication trends, best practices, and opportunities for improving engagement with key publics and SOCOM personnel
Speechwriting & Message Development
- Research, draft, and refine speeches, talking points, and remarks for senior command leaders, ensuring alignment with command objectives and tone
- Develop tailored key messages and themes to support command initiatives, operational milestones, and leadership engagements
- Coordinate with senior staff and subject matter experts to ensure factual accuracy and consistency with approved guidance
Strategic Public Affairs Planning
- Contribute to the development and execution of comprehensive public affairs strategies that support the command's strategic communication objectives.
- Assist in the integration of PA efforts with IO, PSYOP, and interagency messaging to support theater and global communication campaigns
- Provide recommendations on narrative development, audience targeting, and engagement methods based on operational context
Visual Storytelling & Photography
- Capture professional-grade photography of command events, leadership activities, and missions for use in internal and external communication products
- Edit and curate visual content to DOW standards and submit to enterprise-level systems (e.g., DVIDS) as appropriate
- Collaborate with layout designers and content developers to ensure visuals support strategic messaging goals
Article Writing & Editorial Content
- Develop and write a variety of engaging content, including news articles, human-interest features, and command updates, for dissemination across internal and external communication channels. This role ensures all written materials are clear, compelling, and maintain a high standard of quality while consistently reflecting the organization's mission and strategic messaging
- Work with subject matter experts (SMEs), personnel from various SOCOM sub-organizations, and other stakeholders to gather content, conduct interviews and research to develop accurate and engaging content that reflects the command’s mission and values
- Ensure compliance with DOW and command editorial policies and review processes
Design and Layout of Publications
- Responsible for the graphic design and layout of various print and digital communication materials. This involves creating visually appealing and effective designs for publications, informational products, and other collateral to ensure a cohesive and professional brand identity across all organizational communications. Maintain consistent visual branding in line with command identity and DOW standards
- Coordinate with print vendors or internal production resources to ensure high-quality final products
Coordination, Integration & Reporting
- Collaborate with military PAOs, staff elements, and external stakeholders to ensure coordinated communication efforts
- Develop and maintain a content calendar to track communication initiatives, ensuring that communications are strategically timed and aligned with key events, milestones, and operational activities and provide regular updates on ongoing projects, milestones, and communication metrics to government leads
- Track and assess communication effectiveness using analytics, feedback, and engagement data; recommend adjustments as needed
Media Monitoring, Research & Analysis
- Constantly monitor and analyze news, blogs, podcasts, and other media sources to assess sentiment, how the command and its operations are portrayed, and potential reputational risks.
- Conduct open-source Media Research to spot emerging issues or concerns and assess narrative developments in media coverage related to military operations, DOW policy, and geopolitical developments and provide actionable insights to PA leadership.
- Generate daily, specific, and as needed media update and analysis reports for leadership and offer actionable feedback based on the effectiveness of key messages, tone, and command communication strategies
Disclaimer:
The above statements are intended to describe the general nature and level of work being performed by people assigned to this employment classification. They are not to be
construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.
Equal Opportunity Employer:
K2 Solutions, Inc. is an equal opportunity employer and does not discriminate against any employee or applicant for employment based on race, color, religion, national origin, age, gender, sex, ancestry, citizenship status, mental or physical disability, genetic information, sexual orientation, veteran status, or military status.
Job Location: MacDill AFB, FL
Duties/Responsibilities:
The Public Affairs Specialist working in the U.S. Special Operations Command (SOCOM) is responsible for planning, developing, and executing internal communication strategies that effectively disseminate information to SOCOM personnel and other internal and external stakeholders. The PA specialist will play a key role in the creation, layout, editing, and production of SOCOM’s flagship publications. This position requires a blend of traditional public affairs expertise, strong editorial skills, content creation knowledge, and internal and external communications with an emphasis on strategic messaging tailored to a large, diverse, and highly specialized audience. The specialist will work within the Public Affairs team to ensure that content is accurate, engaging, and aligned with military standards and messaging goals.
Key Responsibilities:
Command Information Strategy Development
- Develop, implement, and manage SOCOM’s internal communication strategy to ensure clear, consistent, and timely dissemination of information within the command
- Coordinate with USSOCOM staff to ensure internal messaging aligns with the command’s objectives, priorities, and operational requirements
- Advise leadership on communication trends, best practices, and opportunities for improving engagement with key publics and SOCOM personnel
Speechwriting & Message Development
- Research, draft, and refine speeches, talking points, and remarks for senior command leaders, ensuring alignment with command objectives and tone
- Develop tailored key messages and themes to support command initiatives, operational milestones, and leadership engagements
- Coordinate with senior staff and subject matter experts to ensure factual accuracy and consistency with approved guidance
Strategic Public Affairs Planning
- Contribute to the development and execution of comprehensive public affairs strategies that support the command's strategic communication objectives.
- Assist in the integration of PA efforts with IO, PSYOP, and interagency messaging to support theater and global communication campaigns
- Provide recommendations on narrative development, audience targeting, and engagement methods based on operational context
Visual Storytelling & Photography
- Capture professional-grade photography of command events, leadership activities, and missions for use in internal and external communication products
- Edit and curate visual content to DOW standards and submit to enterprise-level systems (e.g., DVIDS) as appropriate
- Collaborate with layout designers and content developers to ensure visuals support strategic messaging goals
Article Writing & Editorial Content
- Develop and write a variety of engaging content, including news articles, human-interest features, and command updates, for dissemination across internal and external communication channels. This role ensures all written materials are clear, compelling, and maintain a high standard of quality while consistently reflecting the organization's mission and strategic messaging
- Work with subject matter experts (SMEs), personnel from various SOCOM sub-organizations, and other stakeholders to gather content, conduct interviews and research to develop accurate and engaging content that reflects the command’s mission and values
- Ensure compliance with DOW and command editorial policies and review processes
Design and Layout of Publications
- Responsible for the graphic design and layout of various print and digital communication materials. This involves creating visually appealing and effective designs for publications, informational products, and other collateral to ensure a cohesive and professional brand identity across all organizational communications. Maintain consistent visual branding in line with command identity and DOW standards
- Coordinate with print vendors or internal production resources to ensure high-quality final products
Coordination, Integration & Reporting
- Collaborate with military PAOs, staff elements, and external stakeholders to ensure coordinated communication efforts
- Develop and maintain a content calendar to track communication initiatives, ensuring that communications are strategically timed and aligned with key events, milestones, and operational activities and provide regular updates on ongoing projects, milestones, and communication metrics to government leads
- Track and assess communication effectiveness using analytics, feedback, and engagement data; recommend adjustments as needed
Media Monitoring, Research & Analysis
- Constantly monitor and analyze news, blogs, podcasts, and other media sources to assess sentiment, how the command and its operations are portrayed, and potential reputational risks.
- Conduct open-source Media Research to spot emerging issues or concerns and assess narrative developments in media coverage related to military operations, DOW policy, and geopolitical developments and provide actionable insights to PA leadership.
- Generate daily, specific, and as needed media update and analysis reports for leadership and offer actionable feedback based on the effectiveness of key messages, tone, and command communication strategies
Disclaimer:
The above statements are intended to describe the general nature and level of work being performed by people assigned to this employment classification. They are not to be
construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.
Equal Opportunity Employer:
K2 Solutions, Inc. is an equal opportunity employer and does not discriminate against any employee or applicant for employment based on race, color, religion, national origin, age, gender, sex, ancestry, citizenship status, mental or physical disability, genetic information, sexual orientation, veteran status, or military status.
group id: 10354445
