Associate Manager, Marketing Campaigns

Description

We'rehiring antosupport workforce-focused initiatives within the U.S. Department of Labor. This role will manage outreach and awareness activities designed to engage industry and workforce audiences in support of federal programs.



You will manage integrated communications and outreach activities from planning through execution and reporting. This includes applying market research and program data to inform campaign plans, coordinating multi-channel implementation across earned, owned, and paid media, and supporting strategic advertising placement.

The role requires strong organizational and project management skills, attention to detail, and the ability to manage multiple concurrent initiatives in a fast-paced environment. You willmonitorcampaign performance, contribute to progress reporting, and recommend adjustments tooptimizeoutreach effectiveness.

• Lead and manage integrated communications and outreach activities in support of Department of Labor initiatives.
• Support the development and implementation of awareness and outreach integrated marketing campaign strategies based on market research and data analysis.
• Coordinate multi-channel marketing efforts across earned, owned, paid, and PSA
• Oversee strategic advertising placement and media booking to optimize message reach.
• Collaborate with industry stakeholders and workforce partners to expand targeted outreach
• Manage multiple outreach projects simultaneously while ensuring high-quality deliverables and adherence to deadlines.
• Supervise communications specialists and provide guidance across research, creative, and media activities.
• Contribute to regular campaign performance reporting and recommend improvements to enhance effectiveness.

• Bachelor'sdegreein marketing, communications, data analysis, or a similar field

• Ability to obtain andmaintaina Public Trust clearance.

• Demonstrated experience managing large-scale marketing campaigns (5MM+), communications and partnership and outreach programs.

• Experience conducting or applying market research and translating insights into actionable campaign strategies and plans.
• Experience leading and managing integrated marketing efforts across earned, owned, and paid
• Experience overseeing advertising placement or media coordination.
• Experience managing communications specialists or cross-functional project teams.
• Proven ability to manage multiple projects and meet tight deadlines in a fast-paced environment.
• Experience working with industry stakeholders or partners in support of government
• Strong written and verbal communication skills.

• Experience supporting workforce development or employee-focused programs.

• Experience managing communications specialists or cross-functional project teams.

• Experience developing campaign reports and presenting findings to clients.

• Experience supportingDepartmentof Labor or other federal agencies is a plus.

This position isremote butrequires you tobe located inor near the Washington, D.C. Metropolitan area(DMV)to attend occasional onsite client meetings.This positionrequiresthat the job be performed in the United States. If you accept this position, you should note that ICF does monitor employee work locations and blocks access from foreign locations/foreign IPaddresses, andalso prohibits personal VPN connections.


ICF is a global advisory and technology services provider, but we're not your typical consultants. We combine unmatched expertise with cutting-edge technology to help clients solve their most complex challenges, navigate change, and shape the future.

We can only solve the world's toughest challenges by building a workplace that allows everyone to thrive. We are an equal opportunity employer . Together, our employees are empowered to share their expertise and collaborate with others to achieve personal and professional goals. For more information, please read our EEO policy.

We will consider for employment qualified applicants with arrest and conviction records.

Reasonable Accommodations are available, including, but not limited to, for disabled veterans, individuals with disabilities, and individuals with sincerely held religious beliefs, in all phases of the application and employment process. To request an accommodation, please email Candidateaccommodation@icf.com and we will be happy to assist . All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

Read more about workplacediscriminationrigh t s or our benefit offerings which are included in the Transparency in (Benefits) Coverage Act.



At ICF, we are committed to ensuring a fair interview process for all candidates based on their own skills and knowledge. As part of this commitment, the use of artificial intelligence (AI) tools to generate or assist with responses during interviews (whether in-person or virtual) is not permitted . This policy is in place to maintain the integrity and authenticity of the interview process.

However, we understand that some candidates may require accommodation that involves the use of AI. If such an accommodation is needed, candidates are instructed to contact us in advance at candidateaccommodation@icf.com . We are dedicated to providing the necessary support to ensure that all candidates have an equal opportunity to succeed.

- There are multiple factors that are considered in determining final pay for a position, including, but not limited to, relevant work experience, skills, certifications and competencies that align to the specified role, geographic location, education and certifications as well as contract provisions regarding labor categories that are specific to the position.

The pay range for this position based on full-time employment is :
$81,147.00 - $137,949.00

DC Remote Office (DC99)