Program Manager, Strategic Communications and Marketing

Program Manager, Strategic Communications and Marketing

Vistra is currently seeking a highly skilled and visionary Program Manager to lead a high-profile, global marketing and strategic communications engagement for the U.S. Customs and Border Protection (CBP). In this leadership role, you will be responsible for the overall cost, schedule, and technical performance of a comprehensive communications and media buying portfolio.

As the primary liaison between Vistra and our CBP stakeholders, you will direct a cross-functional team of creative designers, media buyers, digital strategists, translators, and event coordinators. Your primary objective will be to drive brand awareness and program enrollment for CBP initiatives both domestically and internationally, ensuring all deliverables meet the highest standards of quality, innovation, and federal compliance.

Program Leadership and Client Relations

• Serve as the primary point of contact for CBP leadership, providing expert strategic counsel on modern communications, digital marketing, and audience engagement.
• Lead the development and execution of the overarching Strategic Communications Plan, ensuring alignment with CBP's mission and goals.
• Facilitate project kickoff meetings, regular status briefings, and deliver comprehensive Monthly Progress Reports, Campaign Reports, and Conference Reports.

Marketing and Communications Delivery

• Oversee the creation and execution of Comprehensive Media Buy Plans, utilizing data-driven insights to target domestic and international markets across digital, social, television, radio, and print platforms.
• Direct the production of high-impact creative collateral, including video production, web design (UX/UI), graphic design, and social media assets.
• Ensure the seamless integration of modern communications activities, including programmatic advertising, search engine optimization, and influencer engagement.
• Manage international outreach logistics, including translation and interpretation services, ensuring cultural relevance and accuracy in global markets.
• Oversee logistics and promotional support for major trade shows, conferences, and enrollment events.

Compliance and Quality Assurance

• Ensure all digital and electronic deliverables adhere strictly to Federal and DHS Section 508 compliance standards.
• Manage the secure handling and timely return of all Government Furnished Information (GFI) and credentials.
• Maintain rigorous quality control over all portfolio materials prior to final delivery to the client.