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Branding/Marketing SME (Remote)

GovCIO

Posted today

Job Requirements

Remote
Public Trust Polygraph Unspecified
Career Level not specified
$175,000 - $195,000

Job Description

GovCIO is hiring an experienced Branding/Marketing subject matter expert to refresh the brand identity, differentiate a Department of Veterans Affairs (VA) Data Modernization initiative from competitors, as well as ensure unified messaging. This position is fully remote, located in the United States.

Responsibilities

  • Serve as a key member of the Data Modernization team with primary responsibilities that include executive communications as well as support for internal communications.
  • Provide strategic thinking, outstanding organization and planning, and a strong ability to collaborate and communicate with cross-functional teams and stakeholders.
  • Monitor trends and best practices in internal communications to improve strategies.
  • Translate complex technical concepts (data governance, analytics, platform capabilities) into clear, audience-appropriate messaging.
  • Develop presentations, briefs, narratives, marketing collateral, platform overviews, and stakeholder engagement decks.
  • Partner with cross-functional teams (product, engineering, PMO, change management) to ensure consistent positioning and alignment with program goals.
  • Assess audience needs, synthesize requirements, and produce targeted messaging to drive adoption and stakeholder buy-in.
  • Provide strategic thinking, outstanding organization and planning, and a strong ability to collaborate and communicate with cross-functional teams and stakeholders.
  • Ensure smooth execution of executive engagements with relevant customers/partners.
  • Develop strong internal relationships to support communications, stakeholder engagement, and program priorities.
  • Gather, analyze, and report data on marketing and communication campaigns.
  • Use insights from data analysis to adjust strategies and improve outcomes.
  • Innovate and implement new communication tools and techniques.
  • Continuously improve communication processes and strategies.

Qualifications

Required Skills and Experience:
  • Bachelor's in business administration, Business Management, Computer Science, Information Systems, Journalism, Marketing, Communications, or related fields plus 12 years of experience.
  • Experience developing go-to-market strategies, value propositions, and messaging frameworks for data products or enterprise platforms.
  • Proven skill in designing and executing multi-channel communication plans (internal/external comms, stakeholder updates, campaign messaging).
  • Experience supporting large-scale transformation efforts, including change management messaging, communication sequencing, and stakeholder mapping.
  • Exceptional writing, editing, and presentation skills with the ability to meet tight deadlines, organize complex information, and support leadership communications.
  • Strong verbal communication and organizational skills.
  • Ability to work independently and in a remote team setting.
  • Analytical skills to assess communication processes and campaigns.
  • Project management skills to handle multiple projects and meet deadlines.
  • Interpersonal skills to build strong relationships with team members, stakeholders, and partners.
  • Presentation skills for delivering polished presentations to diverse audiences, including senior executives.
  • Proficiency with content management systems, event management software, Microsoft Office Suite, Canva, video editing/creation programs, MS SharePoint, and various communication platforms.
  • Understanding of social media strategies and digital marketing tools.


Preferred Skills and Experience:
  • Deep expertise in federal/VA-focused marketing, including familiarity with VA OIT, data platforms, and government program communication norms.
  • Familiarity with federal acquisition language, LOE documentation, strategic plans, and communication best practices for government stakeholders.
  • Experience with Veterans Affairs or other government agencies.
  • PMP, Scrum Master, and/or other Agile/SAFe certifications.
  • Strategic Communication Management Professional (SCMP)
  • Certified Public Relations Counselor (CPRC)
  • Digital Marketing Professional Certification


Clearance Required
  • Ability to obtain and maintain a suitability/Public Trust

Posted Salary Range

USD $175,000.00 - USD $195,000.00 /Yr.
group id: 10384469

After the acquisition of Salient CRGT, we're excited to introduce the new GovCIO. As we evolve towards our next phase as a company, we’ve refreshed our brand to better position ourselves in the government marketplace.

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About Us
GovCIO was founded with a single purpose-To Transform Government IT. Our expert teams apply groundbreaking IT solutions to optimize government agencies’ daily operations so they can focus on serving our citizens. We want to make a difference, so we’ve built an inclusive work culture to fuel this mission. Various skills and perspectives make us better problem solvers and creators. We’re changing the face of IT-from our diverse staff to the end-products we develop and we want you on our team!
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GovCIO Jobs


Clearance Level
Public Trust
Employer
GovCIO