Marketing Manager

Description:
Hybrid 3 days onsite in Washington, DC

Our client is a leading nonprofit dedicated to advancing the chemical sciences and supporting the global scientific community. The mission is to connect scientists, promote innovation, and provide resources that enable research, education, and professional development. The organization publishes scientific content, organizes conferences and events, and offers programs that foster collaboration and knowledge-sharing across academia, industry, and government sectors.

This is a full-time, permanent opportunity, offering a competitive salary and comprehensive benefits package. Qualified applicants must be willing and able to work on a w2 basis.

Salary: $100,000 - $112,000/ yr. w2

Responsibilities:
Responsibilities

• Create and execute an eCommerce strategy for career services and products to drive revenue.
• Develop expo marketing campaigns to increase booth, advertising, and sponsorship sales, coordinating prospectus and sales collateral with events teams.
• Partner with web teams to improve discoverability of sponsorship products and optimize exhibitor conversion and engagement.
• Support event marketing across tradeshows, media partnerships, and advertiser strategies, aligning materials with sales goals and providing onsite conference support.
• Collaborate with marketing technology and operations to build systems that capture and interpret eCommerce behavior patterns.
• Build an always-on marketing plan with positioning, messaging, and creative to drive consistent product interest and traffic, including new feature announcements.
• Monitor and analyze data and revenue performance, define KPIs, map progress to goals, and adjust tactics to drive demand, conversion, and repeat sales.
• Design and run experiments to understand demand and conversion drivers and coordinate launches with internal teams.
• Lead bi-weekly stakeholder meetings to present analysis and insights to peers and executives.
• Manage external agencies on social campaigns to drive site traffic and conversions, and oversee performance and creative.

Experience Requirements:
Experience Requirements

• 5+ years of marketing experience, with eCommerce experience preferred.
• Knowledge of eCommerce best practices.
• Proven ability to operationalize and manage marketing strategies that drive user growth.
• Experience analyzing audience data and adapting strategy and tactics based on insights.
• Ability to collaborate with peers and present to executive leadership.
• Self-starter who operates effectively in an entrepreneurial environment.
• Experience with eCommerce technology such as Adobe Commerce, job board functionality, or an LMS system (preferred).
• Experience with marketing automation platforms such as Eloqua, HubSpot, or Marketo (preferred).

Education Requirements:
Education Requirements

• Undergraduate degree in communications, marketing, or equivalent relevant experience.