Posted today
Secret
$140,000 - $180,000
Business - Sales
Hill AFB, UT (On-Site/Office)
Job Title: Strategic Marketing & Product Ownership Specialist
Location: Hill AFB – Ogden, Utah (100% Onsite)
Start Date: March 2026
Contract Length: Contract to Start with high probability of extension/conversion
Pay Rate: $50.00 – $80.00 per hour
Company Overview
SNI Technology/Paladin is seeking a Strategic Marketing & Product Ownership Specialist to support a federal IT services environment focused on the Department of Defense and Air Force ecosystem. This role sits at the intersection of marketing strategy, product ownership, and business development, helping translate complex technical capabilities into compelling messaging for government decision-makers and acquisition stakeholders.
This is an excellent opportunity for a professional who understands the Federal IT landscape and enjoys developing strategic go-to-market initiatives, engaging with government customers, and supporting capture and proposal efforts.
Position Summary
The Strategic Marketing & Product Ownership Specialist will serve as a key driver of market penetration, customer engagement, and capture support across Department of Defense and Federal IT markets. The role focuses on translating technical capabilities—such as enterprise data center operations, cybersecurity, cloud/hybrid infrastructure, and IT modernization—into compelling narratives that resonate with government program managers, contracting officers, and acquisition stakeholders.
The ideal candidate brings strong experience in federal IT marketing, business development strategy, and customer engagement, along with the ability to build multi-quarter marketing roadmaps aligned with government procurement cycles.
Key Responsibilities
Market Strategy & Marketing Development
Develop and execute data-driven market penetration strategies targeting Department of Defense and Federal IT customers, with emphasis on Air Force and Hill AFB accounts.
Create high-quality marketing collateral including capability statements, one-pagers, marketing slicks, and presentation decks tailored for federal acquisition audiences.
Develop and maintain standardized messaging, win themes, and value propositions across service offerings including data center operations, cybersecurity, cloud/hybrid infrastructure, and IT modernization.
Build and manage quarterly and annual marketing campaign roadmaps aligned with business development goals and the federal fiscal calendar.
Customer Engagement & Relationship Management
Serve as a primary point of contact for customer engagement activities including industry days, site visits, market surveys, and pre-award discussions with government stakeholders.
Build and maintain relationships with contracting officers, program managers, and CORs across Air Force and Federal civilian agencies.
Oversee the customer experience across engagement touchpoints and identify improvements in communication, responsiveness, and service delivery.
Lead customer meetings to discuss program goals, desired outcomes, and address any service or communication gaps.
Capture & Proposal Support
Develop account penetration plans for priority customers and maintain engagement history and pipeline activity within CRM tools.
Support capture activities by developing win strategies, discriminators, and messaging in collaboration with technical and program leadership.
Contribute to proposal content, executive summaries, and solution positioning.
Translate complex technical capabilities such as virtualization, RMF/cybersecurity, cloud/hybrid environments, and application onboarding into clear, value-driven messaging for non-technical government audiences.
Product & Market Analysis
Conduct market research and competitive analysis to inform positioning and differentiation strategies.
Define and manage product/service roadmaps aligned with mission priorities and procurement cycles.
Track and report KPIs related to marketing performance, pipeline development, and customer engagement outcomes.
Required Skills & Qualifications
Core Competencies
Federal IT Market Expertise (DoD, Air Force, AFMC)
Marketing Collateral Development & Brand Messaging
Customer Engagement & Relationship Management
Capture Planning & Proposal Support
Go-to-Market Strategy & Roadmap Development
Technical Communication for Non-Technical Audiences
Project Management & Organizational Skills
CRM and Pipeline Management (Salesforce, GovWin IQ or similar)
Strong emotional intelligence and customer-facing communication skills
Ability to de-escalate issues and drive collaborative solutions with government customers
Goal-driven mindset focused on long-term customer engagement and account retention
Education Requirements
Bachelor’s degree in Marketing, Business Administration, Communications, Information Technology, or related field, or equivalent experience.
Clearance Requirement
Active Secret Clearance required
Preferred Certifications
APMP Foundation or Practitioner
PMP or Agile/Scrum Certification
Required Experience
5+ years of experience in marketing, business development, or customer engagement supporting DoD or Federal IT contractors
Experience developing capability statements, marketing collateral, and federal acquisition messaging
Demonstrated experience building go-to-market strategies for IT services, including areas such as:
Data center operations
Cloud and hybrid infrastructure
Cybersecurity
Enterprise IT modernization
Proficiency with Microsoft Office (Word, PowerPoint, Excel)
Experience with design tools such as Adobe Creative Suite or Canva strongly preferred
Location: Hill AFB – Ogden, Utah (100% Onsite)
Start Date: March 2026
Contract Length: Contract to Start with high probability of extension/conversion
Pay Rate: $50.00 – $80.00 per hour
Company Overview
SNI Technology/Paladin is seeking a Strategic Marketing & Product Ownership Specialist to support a federal IT services environment focused on the Department of Defense and Air Force ecosystem. This role sits at the intersection of marketing strategy, product ownership, and business development, helping translate complex technical capabilities into compelling messaging for government decision-makers and acquisition stakeholders.
This is an excellent opportunity for a professional who understands the Federal IT landscape and enjoys developing strategic go-to-market initiatives, engaging with government customers, and supporting capture and proposal efforts.
Position Summary
The Strategic Marketing & Product Ownership Specialist will serve as a key driver of market penetration, customer engagement, and capture support across Department of Defense and Federal IT markets. The role focuses on translating technical capabilities—such as enterprise data center operations, cybersecurity, cloud/hybrid infrastructure, and IT modernization—into compelling narratives that resonate with government program managers, contracting officers, and acquisition stakeholders.
The ideal candidate brings strong experience in federal IT marketing, business development strategy, and customer engagement, along with the ability to build multi-quarter marketing roadmaps aligned with government procurement cycles.
Key Responsibilities
Market Strategy & Marketing Development
Develop and execute data-driven market penetration strategies targeting Department of Defense and Federal IT customers, with emphasis on Air Force and Hill AFB accounts.
Create high-quality marketing collateral including capability statements, one-pagers, marketing slicks, and presentation decks tailored for federal acquisition audiences.
Develop and maintain standardized messaging, win themes, and value propositions across service offerings including data center operations, cybersecurity, cloud/hybrid infrastructure, and IT modernization.
Build and manage quarterly and annual marketing campaign roadmaps aligned with business development goals and the federal fiscal calendar.
Customer Engagement & Relationship Management
Serve as a primary point of contact for customer engagement activities including industry days, site visits, market surveys, and pre-award discussions with government stakeholders.
Build and maintain relationships with contracting officers, program managers, and CORs across Air Force and Federal civilian agencies.
Oversee the customer experience across engagement touchpoints and identify improvements in communication, responsiveness, and service delivery.
Lead customer meetings to discuss program goals, desired outcomes, and address any service or communication gaps.
Capture & Proposal Support
Develop account penetration plans for priority customers and maintain engagement history and pipeline activity within CRM tools.
Support capture activities by developing win strategies, discriminators, and messaging in collaboration with technical and program leadership.
Contribute to proposal content, executive summaries, and solution positioning.
Translate complex technical capabilities such as virtualization, RMF/cybersecurity, cloud/hybrid environments, and application onboarding into clear, value-driven messaging for non-technical government audiences.
Product & Market Analysis
Conduct market research and competitive analysis to inform positioning and differentiation strategies.
Define and manage product/service roadmaps aligned with mission priorities and procurement cycles.
Track and report KPIs related to marketing performance, pipeline development, and customer engagement outcomes.
Required Skills & Qualifications
Core Competencies
Federal IT Market Expertise (DoD, Air Force, AFMC)
Marketing Collateral Development & Brand Messaging
Customer Engagement & Relationship Management
Capture Planning & Proposal Support
Go-to-Market Strategy & Roadmap Development
Technical Communication for Non-Technical Audiences
Project Management & Organizational Skills
CRM and Pipeline Management (Salesforce, GovWin IQ or similar)
Strong emotional intelligence and customer-facing communication skills
Ability to de-escalate issues and drive collaborative solutions with government customers
Goal-driven mindset focused on long-term customer engagement and account retention
Education Requirements
Bachelor’s degree in Marketing, Business Administration, Communications, Information Technology, or related field, or equivalent experience.
Clearance Requirement
Active Secret Clearance required
Preferred Certifications
APMP Foundation or Practitioner
PMP or Agile/Scrum Certification
Required Experience
5+ years of experience in marketing, business development, or customer engagement supporting DoD or Federal IT contractors
Experience developing capability statements, marketing collateral, and federal acquisition messaging
Demonstrated experience building go-to-market strategies for IT services, including areas such as:
Data center operations
Cloud and hybrid infrastructure
Cybersecurity
Enterprise IT modernization
Proficiency with Microsoft Office (Word, PowerPoint, Excel)
Experience with design tools such as Adobe Creative Suite or Canva strongly preferred
group id: 10104921
