Today
Unspecified
Senior Level Career (10+ yrs experience)
Unspecified
Business - Sales
Hanover, MD (On-Site/Office)
***This is a hybrid possible position that requires a minimum of three days per week on site in Hanover, MD***
Job Description
This brand-new role will lead the marketing function for Eccalon’s cybersecurity offerings. The Director of Marketing – Cybersecurity Solutions will build and execute go-to-market strategies, shape brand positioning in the cyber domain, and drive pipeline growth across government and commercial sectors. The ideal candidate is a hands-on leader with deep cybersecurity domain knowledge, proven success in marketing complex technology solutions, and the ability to cultivate relationships with CISOs, mission owners, and strategic partners.
Key Responsibilities
Cyber Marketing Strategy & Management
• Rapidly absorb Eccalon’s cybersecurity portfolio, including managed detection & response, zero-trust architectures, vulnerability research, and threat-intelligence services.
• Develop and own the overarching cyber go-to-market plan—market segmentation, buyer personas, messaging, demand-gen channels, and launch timelines.
• Lead the marketing team and cross-functional stakeholders (product, engineering, sales, BD, and compliance) to deliver integrated campaigns that resonate with government, defense, and regulated-industry buyers.
• Ensure all messaging aligns with industry frameworks and regulations (NIST 800-53/171, CMMC, FedRAMP, ISO 27001, GDPR, etc.).
• Manage budgets, agencies, and vendor relationships to maximize ROI across digital, events, PR, and partner programs.
• Drive content that positions Eccalon as a thought leader—whitepapers, threat reports, webinars, social, blogs, podcasts, and conference speaking abstracts.
Performance Reporting & Optimization
• Establish clear and accessible KPIs/OKRs across the marketing funnel (MQLs, SQLs, pipeline, CAC, conversion, retention).
• Build dashboards for executive visibility and data-driven decision-making.
Operate the enterprise CRM/marketing-automation stack (e.g., HubSpot, Salesforce, Pardot, Marketo) and enforce data hygiene.
• Conduct quarterly business reviews, campaign retrospectives, and A/B testing to continuously improve performance.
Growth & Revenue Enablement
• Partner with sales leadership to develop account-based marketing (ABM) motions targeting federal & state agencies, system integrators, and Fortune 1000 security teams.
• Identify new cyber market opportunities, ecosystem partnerships, and channel alliances (MSSPs, VARs, cloud marketplaces).
• Lead competitive intelligence efforts and price-to-win analyses to inform bids and proposals.
• Support contract negotiations, RFP/RFI responses, and product launches with compelling value propositions and customer evidence.
Risk & Compliance
• Monitor emerging regulations and threat landscapes that influence buyer behavior.
• Coordinate with legal, security, and compliance teams to ensure all marketing activities respect export controls, ITAR, EAR, and privacy laws.
• Proactively identify reputational or operational risks in marketing programs and implement mitigation plans.
Required Qualifications
• 8–10 years of progressive marketing experience, with 5+ years leading teams in cybersecurity, information security, or adjacent high-tech sectors.
• Demonstrated success creating demand and meeting pipeline/revenue targets for security products or services (e.g., SaaS, MDR, threat intelligence, secure DevOps).
• Fluency in the cybersecurity ecosystem—attack vectors, threat actors, security frameworks, compliance mandates, and procurement cycles.
• Experience marketing to U.S. federal, defense, or critical-infrastructure customers; understanding of FAR/DFARS and government acquisition processes.
• Strong leadership abilities: recruiting, mentoring, and motivating high-performance teams.
• Exceptional communication, storytelling, and executive-level presentation skills.
• Analytical mindset; proficiency in CRM, marketing analytics, and reporting tools.
• Ability to travel (conferences, customer meetings, partner events) up to 25%.
• Must have the ability to pass a DoD suitability/background check.
• Must be able to pass a Tier 3 background investigation for national security eligibility (non-critical sensitive, moderate risk).
Job Description
This brand-new role will lead the marketing function for Eccalon’s cybersecurity offerings. The Director of Marketing – Cybersecurity Solutions will build and execute go-to-market strategies, shape brand positioning in the cyber domain, and drive pipeline growth across government and commercial sectors. The ideal candidate is a hands-on leader with deep cybersecurity domain knowledge, proven success in marketing complex technology solutions, and the ability to cultivate relationships with CISOs, mission owners, and strategic partners.
Key Responsibilities
Cyber Marketing Strategy & Management
• Rapidly absorb Eccalon’s cybersecurity portfolio, including managed detection & response, zero-trust architectures, vulnerability research, and threat-intelligence services.
• Develop and own the overarching cyber go-to-market plan—market segmentation, buyer personas, messaging, demand-gen channels, and launch timelines.
• Lead the marketing team and cross-functional stakeholders (product, engineering, sales, BD, and compliance) to deliver integrated campaigns that resonate with government, defense, and regulated-industry buyers.
• Ensure all messaging aligns with industry frameworks and regulations (NIST 800-53/171, CMMC, FedRAMP, ISO 27001, GDPR, etc.).
• Manage budgets, agencies, and vendor relationships to maximize ROI across digital, events, PR, and partner programs.
• Drive content that positions Eccalon as a thought leader—whitepapers, threat reports, webinars, social, blogs, podcasts, and conference speaking abstracts.
Performance Reporting & Optimization
• Establish clear and accessible KPIs/OKRs across the marketing funnel (MQLs, SQLs, pipeline, CAC, conversion, retention).
• Build dashboards for executive visibility and data-driven decision-making.
Operate the enterprise CRM/marketing-automation stack (e.g., HubSpot, Salesforce, Pardot, Marketo) and enforce data hygiene.
• Conduct quarterly business reviews, campaign retrospectives, and A/B testing to continuously improve performance.
Growth & Revenue Enablement
• Partner with sales leadership to develop account-based marketing (ABM) motions targeting federal & state agencies, system integrators, and Fortune 1000 security teams.
• Identify new cyber market opportunities, ecosystem partnerships, and channel alliances (MSSPs, VARs, cloud marketplaces).
• Lead competitive intelligence efforts and price-to-win analyses to inform bids and proposals.
• Support contract negotiations, RFP/RFI responses, and product launches with compelling value propositions and customer evidence.
Risk & Compliance
• Monitor emerging regulations and threat landscapes that influence buyer behavior.
• Coordinate with legal, security, and compliance teams to ensure all marketing activities respect export controls, ITAR, EAR, and privacy laws.
• Proactively identify reputational or operational risks in marketing programs and implement mitigation plans.
Required Qualifications
• 8–10 years of progressive marketing experience, with 5+ years leading teams in cybersecurity, information security, or adjacent high-tech sectors.
• Demonstrated success creating demand and meeting pipeline/revenue targets for security products or services (e.g., SaaS, MDR, threat intelligence, secure DevOps).
• Fluency in the cybersecurity ecosystem—attack vectors, threat actors, security frameworks, compliance mandates, and procurement cycles.
• Experience marketing to U.S. federal, defense, or critical-infrastructure customers; understanding of FAR/DFARS and government acquisition processes.
• Strong leadership abilities: recruiting, mentoring, and motivating high-performance teams.
• Exceptional communication, storytelling, and executive-level presentation skills.
• Analytical mindset; proficiency in CRM, marketing analytics, and reporting tools.
• Ability to travel (conferences, customer meetings, partner events) up to 25%.
• Must have the ability to pass a DoD suitability/background check.
• Must be able to pass a Tier 3 background investigation for national security eligibility (non-critical sensitive, moderate risk).
group id: 91012586
