Yesterday
Secret
Senior Level Career (10+ yrs experience)
Visual and Creative
Washing, DC (On-Site/Office)
Title: Senior Social Media Advisor — DHS Office of Public Affairs (OPA)
Location: Washington, DC (hybrid); occasional on site as requested by client. Place of performance is DMV area.
Clearance: Standard background screening
Type: Full time
Start: September 30, 2025
About the program
The Department of Homeland Security (DHS) Office of Public Affairs seeks advisory services to build effective social media communication strategies and content, enhance public understanding of DHS initiatives, counter misinformation, and leverage modern communication methods. Support spans content strategy, strategic communications, and emergency/rapid response communication.
What you’ll do (key responsibilities)
• Lead content strategy that shifts narratives and highlights DHS effectiveness across homeland and national security mission areas.
• Provide branding, messaging, and media content guidance for public distribution (advisory).
• Develop targeted messaging strategies informed by market segmentation research.
• Deliver audience identification and segmentation recommendations to reach priority publics.
• Evaluate communication program effectiveness and provide strategic counsel for improvements; package findings in executive ready briefs.
• Provide rapid response advisory support for emerging issues/crises related to public safety, national security, or homeland security, including after hours as needed.
• Produce strategy artifacts (e.g., narrative frameworks, messaging matrices, audience personas, editorial guidance, crisis playbooks) and monthly insights that inform continuous improvement.
Must have qualifications
• Proven expertise delivering social media advisory services at the enterprise or government level (strategy, counsel, evaluation, rapid response).
• Demonstrated corporate/portfolio experience producing social content and strategies consistent with the philosophical viewpoints aligned with the Administration’s priorities (as stated in the solicitation’s evaluation factors). Provide concrete examples.
• Demonstrated success in audience segmentation, narrative shift, and counter misinformation approaches in official channels.
• Exceptional writing/editing, executive counseling, and issues management skills.
Nice to have qualifications
• Experience advising federal public affairs, ideally DHS or national security/critical infrastructure communicators.
• Familiarity with risk and crisis communication best practices and interagency coordination.
• Knowledge of federal plain language and accessibility (Section 508) practices for public facing content.
Tools & technical proficiency we’ll look for
• Social listening & analysis: Brandwatch, Meltwater, Talkwalker, Sprinklr.
• Publishing/governance: Sprout Social, Hootsuite, Khoros; native platform tools (X/Twitter, Meta, LinkedIn, YouTube).
• Measurement & reporting: GA4, native analytics, UTM design, Excel/Sheets; dashboarding in Power BI or Tableau.
• Collaboration: Microsoft 365/Teams/SharePoint; Google Workspace.
• Crisis workflows: Issue logs, decision trees, approval matrices; ability to codify rapid response playbooks tied to risk levels.
Location: Washington, DC (hybrid); occasional on site as requested by client. Place of performance is DMV area.
Clearance: Standard background screening
Type: Full time
Start: September 30, 2025
About the program
The Department of Homeland Security (DHS) Office of Public Affairs seeks advisory services to build effective social media communication strategies and content, enhance public understanding of DHS initiatives, counter misinformation, and leverage modern communication methods. Support spans content strategy, strategic communications, and emergency/rapid response communication.
What you’ll do (key responsibilities)
• Lead content strategy that shifts narratives and highlights DHS effectiveness across homeland and national security mission areas.
• Provide branding, messaging, and media content guidance for public distribution (advisory).
• Develop targeted messaging strategies informed by market segmentation research.
• Deliver audience identification and segmentation recommendations to reach priority publics.
• Evaluate communication program effectiveness and provide strategic counsel for improvements; package findings in executive ready briefs.
• Provide rapid response advisory support for emerging issues/crises related to public safety, national security, or homeland security, including after hours as needed.
• Produce strategy artifacts (e.g., narrative frameworks, messaging matrices, audience personas, editorial guidance, crisis playbooks) and monthly insights that inform continuous improvement.
Must have qualifications
• Proven expertise delivering social media advisory services at the enterprise or government level (strategy, counsel, evaluation, rapid response).
• Demonstrated corporate/portfolio experience producing social content and strategies consistent with the philosophical viewpoints aligned with the Administration’s priorities (as stated in the solicitation’s evaluation factors). Provide concrete examples.
• Demonstrated success in audience segmentation, narrative shift, and counter misinformation approaches in official channels.
• Exceptional writing/editing, executive counseling, and issues management skills.
Nice to have qualifications
• Experience advising federal public affairs, ideally DHS or national security/critical infrastructure communicators.
• Familiarity with risk and crisis communication best practices and interagency coordination.
• Knowledge of federal plain language and accessibility (Section 508) practices for public facing content.
Tools & technical proficiency we’ll look for
• Social listening & analysis: Brandwatch, Meltwater, Talkwalker, Sprinklr.
• Publishing/governance: Sprout Social, Hootsuite, Khoros; native platform tools (X/Twitter, Meta, LinkedIn, YouTube).
• Measurement & reporting: GA4, native analytics, UTM design, Excel/Sheets; dashboarding in Power BI or Tableau.
• Collaboration: Microsoft 365/Teams/SharePoint; Google Workspace.
• Crisis workflows: Issue logs, decision trees, approval matrices; ability to codify rapid response playbooks tied to risk levels.
group id: 10115903
