Partner Marketing Specialist

Why WWT?

At World Wide Technology, we work together to make a new world happen. Our important work benefits our clients and partners as much as it does our people and communities across the globe. WWT is dedicated to achieving its mission of creating a profitable growth company that is also a Great Place to Work for All. We achieve this through our world-class culture, generous benefits and by delivering cutting-edge technology solutions for our clients.

Founded in 1990, World Wide Technology (WWT) is a global technology solutions provider leading the AI and Digital Revolution. With more than $20 billion in annual revenue, WWT combines the power of strategy, execution and partnership to accelerate digital transformational outcomes for large public and private organizations. Through its Advanced Technology Center, a collaborative ecosystem of the world's most advanced hardware and software solutions, WWT helps clients and partners conceptualize, test and validate innovative technology solutions for the best business outcomes and then deploys them at scale through its global warehousing, distribution and integration capabilities.

With over 10,000 employees and more than 55 locations around the world, WWT's culture, built on a set of core values and established leadership philosophies, has been recognized 13 years in a row by Fortune and Great Place to Work® for its unique blend of determination, innovation and creating a great place to work for all. With this culture at its foundation, WWT bridges the gap between business and technology to make a new world happen for its customers, partners and communities.

Join World Wide Technology as a Partner Marketing Specialist and be part of a dynamic team that drives growth and revenue through innovative marketing strategies. You'll collaborate with our strategic technology partners and internal teams to develop and execute integrated marketing plans for WWT's Joint Advertising & Marketing Program. With WWT's world-class culture and generous benefits, you'll thrive in an environment that values determination, innovation, and creating a great place to work for all.

Want to work with highly motivated individuals on high-performance teams? Join WWT today!

Responsibilities:

• The purpose of this job is to develop, execute and report against the marketing strategy and participation in WWT's annual Joint Advertising and Marketing (JAM) Program for assigned WWT Technology Partners, and priority GTMs of the Global Solutions & Architecture Team and Sales organizations related to the specific Partner to drive increased growth and revenue with the partner.
• The Partner Marketing Specialist is part of the Partner Marketing team, which is part of the Marketing & Proposals department, and reports through the VPs of the department, who then reports to the CEO. The Partner Marketing Specialist works closely with teammates and partners across Corporate Marketing, Creative Services, Digital Marketing, Analytics and Sales Marketing, as well as with the Global Solutions & Architecture Team, Sales, Global Partner Alliances and Executive Leadership.
• This job supports the development of integrated marketing strategy and execution for the Partners, and priority GTMs of the Global Solutions and Architecture team and Sales.
• Develops integrated marketing plan and strategies for the Partner, that delivers against WWT core value proposition and priority GTMs by leveraging key market insights to drive positive business results.
• Marketing owner for:
  • Execution and reporting of Partner's participation in WWT's annual (JAM) Joint Advertising & Marketing Program
  • All specific Partner related content on wwt.com
  • WWT presence on Partner website and channels
• Works cross functionally to develop integrated marketing plans across paid, owned and earned platforms
• Makes significant contributions towards the generation of new business and growth opportunities
• Collaborate and align with internal teams (Global Solutions & Architecture, Sales, Marketing and Alliances) and external (Partners specific to role) to develop relevant marketing programs and strategies
• Leads/Assists in market research and competitive benchmarking
• Focuses on outcome analysis to understand the effectiveness of tactics within the agreed upon WWT and Partner goals.
• Deploys marketing campaigns that drive brand awareness, customer acquisition, expansion and retention aligned with partner, practice and sales priorities.
• Data gathering and collection: use provided tools and platforms to search, filter and collect relevant statistics and results. (CTR, exit and bounce rates, session time, avg pages per session, pipeline, revenue, etc.)
• Marketing analysis and insights: review and analyze campaign and marketing performance data utilizing dashboards and reports provided by WWT's Analytics and Digital Marketing teams or agencies to formulate insights and recommendations on how to adjust, prioritize and optimize efforts for subsequent campaign phases or marketing programs.
• Includes development of timelines, budgets, OEM funding (acquisition & proof of performance), SF campaign management and execution of deliverables, including obtaining the appropriate approvals and development of creative briefs
• Deliverables of projects may include signage, video, collateral, website content, emails, ads, PR, events, and promotions.
• Works with agency partners and across all WWT internal functions to develop and execute specific programs.
• Prepares presentations and clearly communicates findings from initiatives to management and the broader organization, ie. Partner QBRs, ATSMs
• Measures outcomes of marketing efforts with regular quantitative-driven check-ins with leadership or as requested by manager, practice or partners, ie. Partner QBRs
  • If applicable, required to meet quarterly/annual goals or MOU milestones outlined by the OEM partner the role supports

Qualifications:

• Bachelor's degree or equivalent experience
• 0-3+ years of experience in marketing or internship role that drove deeper engagement with target audiences, increased adoption and delivered bottom-line results.
• required to respond to multiple internal/external customers (marketing, alliances, GS&A, sales, leadership, partners) and participate in partner QBRs (quarterly or more frequent if responsible for multiple)
• Ability to think strategically and analytically to evaluate marketing campaigns.
• Strong planning and organizational skills including the ability to manage several work streams simultaneously.
• Experience and/or knowledge of content and digital strategies to support the entire buyers' journey -- from awareness through loyalty
• Passionate about technology and strive to be up-to-date on the latest industry trends and market conditions.
• Ability to collaborate, lead and work in a fast-paced organization
• Excellent communications skills -- both written and oral
• Both a team player and self-motivated. Ability to drive a project through to completion effectively and comprehensively, and to work with limited supervision in defining initial goals and addressing complex issues as they arise
• Any special KSA's
• Experience with: SalesForce, Excel, Tableau, PowerPoint, Trello, Smartsheets, Marketing Cloud, Sprinklr, Google Analytics, Amplitude, Microsoft Teams, Cisco Webex

The well-being of WWT employees is essential. So, when it comes to our benefits package, WWT has one of the best. We offer the following benefits to all full-time employees:

• Health and Wellbeing: Heath, Dental, and Vision Care, Onsite Health Centers, Employee Assistance Program, Wellness program
• Financial Benefits: Competitive pay, Profit Sharing, 401k Plan with Company Matching, Life and Disability Insurance, Tuition Reimbursement
• Paid Time Off: PTO & Holidays, Parental Leave, Sick Leave, Military Leave, Bereavement
• Additional Perks: Nursing Mothers Benefits, Voluntary Legal, Pet Insurance, Employee Discount Program

We strive to create an environment where all employees are empowered to succeed based on their skills, performance, and dedication. Our goal is to cultivate a culture of belonging that encourages innovation, collaboration, and respect for all team members, ensuring that WWT remains a great place to work for All!

Equal Opportunity Employer

#LI-RTE